Introduction
Every business these days, whether young or old, looks for ways to establish its digital presence. To pursue this, videos are a great alternative to boring and lifeless texts. However, the question remains ‘’how to write a marketing video script’’? So, we have assembled the most go-to tactics to let entrepreneurs make this happen!
What Is A Video Script?
Whether you’re making an explainer or commercial video, an extraordinary video screenplay is the primary step toward an up-and-coming brand video. The business tale can be improved by voiceover, music, and graphics, but there is always a need to write it down first. A creative manager needs to give his creative team a solid substance; the team can only do so much to further the marketing goal.
It means that at this stage of the video production procedure, there is a great lot of responsibility when it comes to giving animated video services to growing businesses. So, finding the most suitable video animation service providers can be your most suitable option! With this, your entrepreneurial spirit will always keep going, even if you’ve never written a video screenplay before or if you haven’t been assured in your draft. Having produced multiple films, the video animation companies are mindful of what will rationalize the techniques and avert future headaches.
Why a Well-Written Script Matters
A well-written script is the backbone of any engaging video, ensuring your message resonates with the audience. It transforms your ideas into a compelling narrative that captures and retains viewers’ attention.
Importance Of Well-Written Script
It is difficult to exaggerate the significance of having a crisp and clear script when it comes to creating engaging videos. A business can let video animators turn a video into an unforgettable viewing experience. Certainly, these videos will tempt viewers because they are crafted prudently, fashioning the message and making sure it speaks to the target demographic. Many video animation agencies, for example, the 2D animation agency, appreciate the value of writing a well-written script.
By adapting the message to the interests and predilections of the audience you are speaking to, a well-written video script can increase the chances that they will pay attention. Your audience’s role in the success of the video is crucial, and a persuasive call to action is the key to engaging them further. Numerous industries operating in various businesses tend to still search about ‘’how to write a marketing video script’’? and yearn to know the fail-proof strategy of it. Trust us! It always begins with an unfailing screenplay!
The Need To Effectively Convey The Brand’s Message
Video script writing has become an influential means for businesses aiming to involve customers and excellently deliver brand’s message in today’s virtual setting, where attention durations are small, and struggle for engagement is aggressive. Competently fashioned video material exceeds orthodox marketing, adapting commercial descriptions into immersive, emotionally charged happenstances that launch continuing connections with spectators. As a veteran or an experienced business, the effectiveness of conveying the brand’s message comes forth with the search query of ‘’how to write a video marketing video script for a product.’’?
The ability to use video to create compelling tales has grown increasingly important for businesses across industries as the world becomes more visual. Engaging video scripts may inform, inspire, and drive viewers to take action on anything from product launches and marketing campaigns to training manuals and thought leadership content.
Recent Trends of 2024 for Video Animation
Discover the cutting-edge techniques and innovative styles shaping the future of video animation. Stay ahead of the curve with the latest trends in video animation for 2024.
Short-form Films
As a businessman or an enthusiastic marketer, do you want to write a powerful short video marketing script? Your answer will certainly be yes! Because it is the latest trend. Moving forward, the basic idea is to converse with the audience as if the video is talking. It is vital because short-form films address the modern viewer’s need for readily available information. Without any doubt, they are particularly effective. These short movies are perfect for social media platforms where users quickly browse through their feeds. This is a regular practice because these films can briefly explain a tale, illustrate a point, or show off a product!
SEO Optimization
In 2024, the significance of video SEO optimization will be even more pronounced as search engines will accord higher rankings to video content in their algorithms. It’s crucial for businesses to ensure that their videos are easily discoverable, as they are the primary means of communication and interaction. Understanding and implementing video SEO optimization strategy will be the key to staying ahead in the digital landscape.
Understanding The Basics
Get to grips with the foundational elements of video animation. Learn the key concepts that every animator should know.
Define Your Purpose
Identify the core objective behind your animation project. Clarify your goals to ensure your message resonates with your audience.
Writing A Marketing Video Script
Craft a compelling script that captures your audience’s attention. Learn the essential tips for writing an effective marketing video script.
Step 1: Decide Who Your Audience
The first step in writing a strong video screenplay is determining who your audience is. Your audience determines the script’s concept, structure, and content. You can better adapt your message to your audience if you have a deeper understanding of them. Take into account the following demographics:
- Work title, income, education, location, age, and gender.
- Take into account the interests, habits, and problem areas of your target audience.
- Create a thorough buyer persona for your ideal client using the data provided.
- Be it any 3D animation company in USA, the work begins with understanding the target audience.
Step 2: Set Clear Goals
Deciding on the goal of the video is the next stage in writing a video screenplay. A well-defined objective will guide the video’s creative direction and enable you to evaluate its effectiveness. It will also help you choose the appropriate messaging, duration, and tone. It is important to keep in mind brand awareness, lead generation and also provide a proper CTA to keep the audience hooked.
Determine the Desired Outcome
When you want to know ‘’how to write a video marketing script for the best outcome’’?, the most probable answer is to utilize talented screenwriters in your video production process! They are the ones who can help you ace a result by optimizing an articulated video narrative. The movie will have avant-garde elements that will hold the interest of the viewers. Indeed, it calls for the assistance of video makers who are evidently knowledgeable about the process of creating videos. Being aware of the procedure enables them to be more imaginative and produce engaging work. It is always desirable to align the script with the intended results, whether it’s driving traffic, increasing sales, or educating the audience. We ultimately know that writing a video marketing script is no joke!
Choose The Right Video Type
Explainer Videos
The concern of today’s marketer is a brief film called an explainer video. Its aim is to achieve sales or marketing goals. In addition, it effectively and captivatingly promotes a business’s idea, service, or product. Businesses typically use explainer videos on their home pages or landing pages. With explainer films, brands can quickly convey a point that is far more in-depth than with a lengthy text that is unlikely to be read by the audience.
Product Demos
Product demo video is important for new or inventive products. Should your product be too complicated for the typical person to understand, they might avoid it? Let more clients be drawn towards the product with a product demo video. Why? Because product demo videos use simple and straightforward language to describe everything. The new creative invention will be adopted more quickly with the help of a well-made product demo video, giving it more market share in less time!
Customer Testimonials
Customer testimonials are endorsements, which are potent forms of social evidence that persuade potential customers to make the conversion. With a video testimonial, it helps to quickly explain the product, give a relevant use case, and show how it has helped their business. However, the query a businessman bears in his mind of ‘’how to write a good video script for marketing a brand’’still persists. Fortunately, it can be let go as customer testimonials turn out to be the appealing way, despite needing research. They are useful to let the brand come to the surface successfully.
Brand Videos
Typically, a brand video is a brief, narrative-rich, audience-focused piece of branded content. It is intended to increase awareness of the company, its goods, or services. In addition, it helps to increase conversion, reach, and engagement. After watching the brand movies, prospective customers will be motivated to act. It is not just because of the goods or services a business offers but also because of the information brand beautifully demonstrated in a brand video. Ultimately, the customers will want to contact the business, learn more, and buy the respective products.
Crafting Your Script
Every passionate entrepreneur always looks for ways to get hold of the audience’s attention. Does he often think about ‘’how to write a marketing video script’’? before creating an engaging video? The answer is yes! There are a number of steps from the start to the last. Hence, hiring an expert script writer will assist businesses adequately! Being the top-notch video animation company USA, Animation Iconic suffices the requirements and has script writers who pick the nerve of a video script!
Start With A Compelling And Captivating Statement
In the beginning, keeping the audience’s attentiveness all through the video is one of the most important components of video production. It is critical to commence with a strong opener because of this. A video script writer can acquaint the customers with the subject of the video. It can be with a question, an eye-opening revelation, or a heart-rending story. Hence, the goal is to fascinate the spectators and make them more inquisitive before doing actual purchase!
Importance of the First 15 Seconds
The first fifteen seconds are vital to grab the audience’s attention and hold it all through the video. A video should get right to the point and provide a brief explanation of the subject or product (without waffle). Keep in mind that a brand must give customers a motive to carry on watching. Think about it: in a video, what do you initially want to see? When promoting a product, for instance, you should go over its benefits. If it’s a documentary, it must offer a rundown. After all, the first fifteen seconds should maintain the tone for the queries that will be answers, drawing in audiences! The importance of the first 15 fifteen seconds of a video is well-known to a strong motion graphic designer or an experienced video animator who specializes in his work.
Keep It Conversational
Engage your audience by using a friendly and approachable tone. Make your content relatable and easy to understand with conversational language.
Compose In An Informal Style
Writing in an informal style helps the audience find the script more appealing and relevant. So, a video script writer needs to write in a natural and understandable style instead of using technical jargon.
Write Short Sentences
A video script needs to be concise and undeviating. Also, a video script writer should refrain from using words or repeating the same information. As a matter of fact, it is advisable to write a few sentences and focus on creating a clear and concise message.
Develop A Clear Structure
Organize your script with a logical flow to maintain viewer engagement. A well-structured script ensures your message is delivered effectively.
How To Write A Good Video Script For Marketing A Brand?
Learn the key elements that make a marketing video script successful. Discover techniques to highlight your brand’s strengths and connect with your audience.
Let’s Understand With An Example!
Explore a practical example to see how theory translates into practice. Understand the process of crafting a compelling video script step by step.
Introduction:
“Thank you for watching our video on making the flawless cup of coffee. We’ll walk you through the course of making a mouthwatering cup of coffee in this video, which is sure to give pleasure to even the finickiest coffee fanatics.”
Detailed instructions:
“Step 1: Choose beans of the top quality. Step 2: Grind the beans. Step 3: Get your water heated. Step 4: Include the ground coffee. Step 5: Brew for three to four minutes. Step 6: Fill up and relish!”
Advice And Further Details:
“Avoid boiling your water at 200°F. It is the suggested temperature for water to have the finest flavor. Secondly, to attain unswerving results, make use of a burr grinder of grand quality.”
Concluding Remarks:
“You’ve just prepared the supreme cup of coffee—hats off!! We candidly hope you liked this video, and remember to subscribe for more amazing how-tos.”
Visual and Audio Elements
Combine compelling visuals with captivating audio to enhance your video’s impact. Learn how to effectively integrate these elements to create an engaging viewer experience.
Incorporate Visual Cues
All the passionate entrepreneurs in 2024 wish to optimize their businesses with the help of videos. There lies the success factor. But wait! Do you know how to write a marketing video script? Get to know something very relevant here! Alongside narratives, adding visual and audio-visual elements in the video are unforgettable ingredients for a fancy brand video!
Using B-Roll Footage
B-roll is very important to narrative features. The reasons it gives the story layers of meaning and launches a sense of place and time. B-roll is often used for inaugurating shots at the commencement of video shots. For example, to show the surfaces of buildings or city streets, as well as for other images that disrupt away from the main action. Holistically, B-roll can add hugger-mugger to an uninteresting story and hold viewers’ concentration while watching video. By offering viewers a more diverse and visually inspiring experience than the average “talking head,” B-roll lifts up pictorial engagement!
Adding Text on Screen
Using video in the content strategy is a popular media trend these days. Videos can captivate viewers because of their visual appeal and fascinating themes. Put otherwise, they’re a great gateway to navigate towards the purchasing decision. That’s how websites like YouTube expanded to become the second-biggest search engine in the world! For example, a number of experts utilize whiteboard animation video production with hand-drawn sketches and text on the screen!
The Finest Tips to Utilize Text in Video
- Lessen the number of words you use so that visitors aren’t weighted down with content at any one time. For the video editor, start by putting it at the bottom third of the screen.
- To avoid putting too much burden on viewers to see everything, leave the content on the screen for as long as it can be read.
- Make it stand out by using readable, lively and all-caps text. A video maker can use motion graphics, text boxes, and clickable text to help craft video effects. All these features in a video help to draw in and hold the attention of viewers.
- Make sure the text design you pick imitates the brand and is visually appealing. As an expert, assure that the typeface is understandable and comprehensible. Ideally, choose a font size from 12 to 16 points.
Writing A Marketing Script – Balance Narration and Visuals
How to write a promotional video script that has all the ingredients of an excellent video? For example, promotional video calls can have a suitable blend of narration and pictorial aspects. So, the video script should be likewise!
Be it a video of seconds or minutes, these aspects cannot be ignored. We need to ascertain that during the brainstorming session, modern marketers continue to wonder, ‘’how to plan a video script’’. Let’s explore how visuals can gel up with interesting texts and animations. No matter if it is non profit video production!
Match Visuals with Audio
Visual content combines the influence of words with visually attractive images to create material. Any prosperous internet marketing tactic must comprise visual content marketing. Using visuals in the content mix, such as images, graphics, videos, and other multimedia, is known as visual content marketing. Things that may be perplexing to comprehend through the written word alone can be better described with the use of visual evidence.
Think about how a business may use distinctive visual options to tell the brand’s story and add value. So, doesn’t it help a confused businessman who wants to reach new heights of success? It is also possible that he is struggling to know the answer to ‘’how to write a marketing video script’’? We strongly advise you not to forget the feature of ‘’matching visuals with audio and text’’!
The Magic of Animation & Graphics in A Video: Bringing Your Brand to Life
Incorporated in the query of ‘’how to write a marketing video script’’ is the lesson of balancing animation and graphics in a video. As a matter of fact, animation promptly captures viewers’ concentration and grasps it for longer. It’s an effective tool for demonstrating products, breaking down challenging ideas, and integrating sparkling facets into the brand. Since they enrich the movie’s inclusive quality and visual charm, graphics are vital in the video editing procedure. They help to offer a more appealing and winning experience for the spectators. Also, they create a long-lasting impression on audiences by fastening their attention on the screen. They also help to make the narrative or message more comprehensible. For example, animating words or creating symbolic illustrations in music videos help music fans to comprehend the beauty of lyrics. Indeed, an experienced provider of music video animation services knows it in depth!
Finalizing Your Script
Now that you are through with the thought process of ‘’how to write a marketing video script’’? and writing a compelling video script, you now have to find useful suggestions to finalize your script. The following recommendations will assist video script writers in getting the script ready for production:
1. Go Over Narrative:
Step back and give the script writing a detailed inspection. Does the story make sense? Does something have a clear start, middle, and end? Do the characters have a strong sense of development? This is the time to fix any inconsistencies or gaps in the story that you find.
2. Go Over Conversation:
One of the script’s most important elements is the dialogue. It needs to take forward the plot in a realistic and captivating manner. After reading the script out loud, consider whether the dialogue appears natural. Does it fit the characteristics of the character?
3. Take Timing Into Account:
The script’s tempo is vital to upholding the audience’s interest. The viewers’ attention will win if the plot plods. But if it moves too rapidly, there will need to be more time for the watcher to get to know the characters. Factually, a convincing story needs to have the perfect pacing.
4. Get Input:
Now that a scriptwriter has gone over the script and made any essential changes, it’s time to ask for ideas. He should show the script to loved ones, coworkers, or associates and ask for forthright feedback. After seeing their input, he should make any required changes.
5. Complete Your Script:
After making any eleventh-hour edits, he must save his script. Make sure it is arranged properly, and that copies are distributed to all project participants. It works similarly for all types of videos, such as business videos. Hence, we can say that corporate animation services providers are well aware of all the ins and outs of finalizing the script.
Optimize For Different Platforms
No wonder, the continuous worry of ‘’how to write marketing video script’’has led brand managers to explore different platforms and learn their typical requirements. It may go a long way, but discovering different online platforms can be painstaking. But, not doing it for the sake of enormous hard work, may result in a fiasco!
Shorten for Social Media
The energetic ecosystem of social media has given rise to short attention spans and violent rivalry for audience engagement. Organizations need to take complete benefit of video content if they want to strive in this fast-paced setting. Social media videos—which may be anything from short, ratty snippets to lengthy narratives—have become the undeniable leaders in online interaction.
Emotional Connection:
Compared to text or still images, videos can stimulate more powerful emotional reactions. A varied range of human feelings, including surprise, laughter, compassion, and even intense dislike, can be provoked by videos. This sensitive bond suggestively impacts engagement. Viewers are more likely to reply, leave comments, share, and think of a video when they are enthusiastically engrossed in it.
Storytelling Mastery:
Making convincing social media videos needs an outstanding storyline. For millennia, storytelling has been a part of human civilization, and videos offer a stimulating medium for doing it. A gripping story may draw viewers into the realm of a video and pique their interest in the facts and message.
Adjust for Email Campaigns
Email marketing is yet another way to grab the intended audience in complete fervor. However, it may not be so simple while incorporating videos. It is a whole new mechanism that needs attention! Hence, the thorough search on Google for ‘’how to write a marketing video script’’? would also involve writing best video scripts for email marketing.
There’s nothing that draws a user in, like a video. Video grips their interest and holds it while they rapidly scan everything else. Videos charm visual novices, which delivers a distinctive benefit over old-style email newsletters.
Email marketing has been around for a while and is typically well-thought-out as one of the most critical channels for a brand. It has undergone numerous predictions forecasting email’s doom. Why? Since it is a tremendously strong owned channel. To understand it easily, know that email’s natural power is increased by video!
One of the best ways to enhance marketing conversions is to include videos in emails. Videos are inspiring and escalate the usefulness and engagement of the world’s most prevalent marketing channels. Because of their rich media presentation, the emails are easy to pay attention to.
Common Mistakes To Avoid
Identify and steer clear of pitfalls that can undermine your video’s effectiveness. Learn the dos and don’ts to ensure your content stands out.
Overloading with Information
Avoid overwhelming your audience with too much data. Keep your message clear and concise for better engagement and retention.
Stick to Essential Points
Trying to include less information in marketing videos is another common mistake made by those producing scripts for videos. A video script must be straightforward, brief, and relevant. The audience may become overwhelmed, uninterested, and unfocused by too much information. Bound the length of a video script to a maximum of 1% to avoid making this mistake. For instance, the screenplay should be at most 180 words if the video is three minutes long. Furthermore, a scriptwriter should disregard any pointless material and rank the most significant information initially.
Avoid Jargon/Use relatable language
When writing for readers with no previous know-how, using acronyms or industry-specific jargons can be difficult to comprehend what you’re saying. Leaving it up to them to interpret your content might result in misinterpretations, which will eventually cost you money and effort. A script writer should be proficient in using language and examples that resonate with the target audience.
Overly technical language, particularly in headers, can damagingly impact Search Engine Optimization (SEO) purposes, including the number of visitors to the website and its ranking on Google. Spend some time editing the writing to make sure all jargon and filler don’t exist anymore. You should be proud of your written scripts for trying to make things as easy as possible for them to comprehend.
Ignoring the Audience’s Perspective
Always consider your audience’s needs and preferences when creating content. Failing to do so can result in a disconnect and reduced engagement.
Address Their Needs and Interests
A script writer may just need to find answers to his big query of ‘’how to write a marketing video script’’? But, there is a need to understand various other things side by side. A script writer must first understand the interests and problems of the target audience to create content that will resonate. Work on gathering the demographic data initially, including age, gender, location, and profession. When writing a video screenplay, these details make it stress-free to understand the audience you are writing for.
Examine psychographics afterward, which comprise values, interests, and way of life personas. Social media analytics and surveys are great assets for this sort of data collection. Pain points and frequently asked questions might be shown on forums and Q&A websites.
By addressing these issues in the marketing scripts, you may upsurge the significance and use of your videos. Think about offering solutions or viewpoints that will suggestively impact the user’s life.
Summarize Key Points
Creating a persuasive marketing video is a great way to interact with both current and new clients. However, making a video that would go hand-in-hand with a specific target audience can take time and effort. If you don’t make anything that the target audience will link with, they will hurriedly forget about it after they’ve seen it.
The screenplay is the first step in generating a good marketing video. Writing a marketing video script may and can be pleasurable. But it’s vital to keep an eye on an arrangement and approach. This is important to make sure the final product is suitable for the target market, brand, and product. The great news is that nothing can stop the video from being a big hit when the plot is accurate!
Smart Tips in a Nutshell
Quick and effective strategies to enhance your video script. Master these tips to create captivating and memorable marketing videos.
The Knacks of Writing A Marketing Video Script
Do you find it difficult to write appealing video scripts that hypnotize your audience? Fear not—we’ve got you covered with these five recommendations that will turn your script from drivable to exceptional!
- Talk in an informal tone. Write as though you and your viewers are having a conversation instead of using technical terms. By doing this, you can be sure that your message is flawless and is conveyed.
- Make scenes short and delightful. To preserve your audience’s concentration in your video, have no more than three to four sentences in each scene.
- Say your script out loud. It may seem silly, but it lets you look at your script from a fresh angle and change the way words and sentences flow.
- Write with a diversity of images in mind. Use a blend of talking heads, B-roll, screen detentions, and on-screen text to keep the audience absorbed.
- Create a long-lasting impression at first. Involve your viewers right away by using public speaking practices and excellent literature.
You may write video scripts that interest audiences and help you achieve business growth aims by adhering to these suggestions!
FAQs
What Are The Essential Elements Of A Marketing Video Script?
- Strategic Plan and Concise Story
There is always a need to work with a team before starting to write. Generally speaking, brainstorming sessions stimulate originality. After the session, video script writers should have taken away definite lessons from the video’s features. Think of it more as an imaginatively led brainstorming session.
- Don’t Tell, Show
Once a video script writer has determined what the movie’s significant elements are, it’s time to grab a laptop, or rather, the metaphorical pen. He should think of including images in the story as he writes it. For example, what kinds of angles would be in effect, what kinds of images would you like to see, and what kinds of animations or graphics would back the message?
- Get Right To The Point
In the preliminary stage of the video scripting process, the video plan is definitely defined. It’s time to know about the video spectators, the action they should take after seeing the video, and the call to action. At the end of the video, marketers usually insert a call to action (CTA). Every digital instant, marketers compete for the attention of the mainstream people. When it comes to marketing videos, shorter is usually better.
How Long Should A Marketing Video Script Be?
If the majority of people thought the video was too short and confusing, they wouldn’t watch it. Try to keep it under 4 minutes, as anything longer will likely disappoint viewers from clicking on your video in the first place.
How To Write A Video Script For Marketing?
Top tips to write a video script for marketing
- Don’t Overcomplicate Things.
- Use A Hook
- Deliver Your Marketing Message Early
- Speak Directly To the Audience
- Have A Conversation
- Support Your Central Message
- Make It Concise
- Read Your Script Aloud
- Make it engaging and compelling
- Add CTA
How Do You Start A Marketing Script?
The following techniques are useful to start a marketing script:
- Create a persona
- Talk only to that person
- Have content, not copy
- Say it in words your audience will understand
- Make it memorable
- Keep your audience top of mind
- Use a creative brief
- Use professional talent
- Don’t fill every second with text
- Break through the noise
- Tell a story
How To Write A 30-Second Video Script?
Undoubtedly, there is little room in a 30-second marketing or promotional video to present all of the information. Less is more in this case. Make the subject matter manageable. Steer clear of outlandish words. Keep everything simple, brief, and easy to understand. With so little content, a video script writer can split it as he would like so that it might be optional. You may write a forthright 30-second script by using bold text for actions and basic text for speech.
How Do You Structure A Marketing Video?
The format given below will be useful for structuring a marketing video:
Step 1: Script The Flow Of Your Video
- Deliver a convincing introduction
- Seed and lead the addressees towards other offerings
- Share a call to action
Step 2: Set Clear Goals
Deciding on the goal of the video is the next stage. A well-defined objective will guide the video’s creative direction and enable you to evaluate its effectiveness. It will also help you choose the appropriate messaging, duration, and tone. It is important to keep in mind brand awareness, lead generation and also provide a proper CTA to keep the audience hooked.
Step 3: Edit And Publish A Video People Will Watch
- Use the say-show-spell technique
- Get to the point
- Watch the music
What Is The Role Of Storytelling In A Marketing Video Script?
It’s all about making a stronger connection with the audience. Through the incorporation of storytelling fundamentals like character development, plot twists, and story arcs, you can carry your audience on an immersive journey. A key element of producing an exceptional video is storytelling. By using stories to connect with consumers, engage them, set their brand spaced out, increase conversion rates, and improve their reputation, businesses can outgrow definitely!
How Important Is The Call-To-Action In A Marketing Video Script?
A call to action is a vital component since it directs the user to the next action they should take. With a clear call to action (CTA), users are more likely to leave without finishing their task since they may need to know what steps to take to make a purchase or subscribe. A clear call to action should be included in the video to ensure that it is fruitful and yields the intended results. If not, viewers won’t understand what to do following a viewing.
What Role Do Characters Play In A Marketing Video Script?
In a story of the video to describe a brand or the brand benefits, characters are everything. If you decide on your video’s main character before you write the script, you can concentrate on presenting a story instead of just pitching a concept.
What Tools Can Help In Writing A Marketing Video Script?
An AI-powered tool called ContentBot enables the generation of better video scripts. The scripting procedure is made more well-organized by ContentBot’s accessible interface. It produces material based on predefined bounds and even fashion paragraphs and recommendations. Also, a video script writer can use an AI-powered script-writing tool like Synthesia to create a video script. It lets writers enter specific parameters or heads-up and produces a draft script according to the requirements.